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Product Details

Description
The Whole Fish. The Whole Story. Give your dog a treat as nature intended: whole, unprocessed, and packed with nutrients. Gunni's Whole Herring is air-dried Icelandic herring head, bones, and all for maximum nutrition and flavor.

Why Dogs Love It:
✓ Intense, natural fish flavor 
✓ Crunchy texture (bones and all!) 
✓ Long-lasting chew experience
✓ High in protein & omega-3s 

Why You'll Love It:
✓ Single ingredient (whole herring, nothing added)
✓ Bones are soft and safe (air-dried, fully digestible)
✓ Omega-3 powerhouse (supports skin, coat, joints, and brain health)
✓ Zero carbon emissions (geothermal production) 

What Makes It Special:
Whole fish provides complete nutrition. Bones offer natural calcium, organs provide vitamins and minerals, and the flesh delivers high-quality protein. It's the way dogs ate for thousands of years, now in a convenient, shelf-stable treat. 

Perfect For:
✅ Dogs who love a primal, whole-food experience 
✅ Supporting joint health & brain function 
✅ Dogs with chicken or beef sensitivities 
✅ Raw feeders looking for a convenient option 
✅ Dogs of all sizes (can be broken into pieces) 

3 ounces

Ingredients

Ingredients: Herring

Crude Protein: 58% (min)
Crude Fat: 27.5% (min)
Crude Fiber: 0.9% (max)
Moisture: 13% (max)
Omega-3 Fatty Acids: 3% (min)
Omega-6 Fatty Acids: 1% (min)
Taurine: .25% (min)
(Calculated) ME: 3910 kcal/kg, 111.7 kcal/oz

Product Benefits

Single ingredient; Air dried; Made using 100% renewable energy; Family-owned facility; 100% fish-based

FAQs

Please read our FAQs page to find out more about PetMax.

Does PetMax offer free shipping?

Yes, PetMax offers free shipping on orders over $30 for local deliveries and orders over $89 within eligible regions in Canada. Visit our Shipping Policy for more details on delivery options and regions we cover.

What payment methods does PetMax accept?

We accept Visa, Mastercard, PayPal, Apple Pay, Google Pay, Shop Pay and other popular payment options. Our website uses industry-leading encryption and secure payment gateways to protect your personal and financial information while optimizing for a smooth, easy checkout experience.

Does PetMax offer curbside pickup or local delivery?

Yes! We provide convenient curbside pickup at our Hamilton location and local delivery with free shipping over $30 for customers within select Hamilton and Burlington postal codes.

Is PetMax a Canadian-owned and operated business?

Yes, PetMax is proudly Canadian-owned and family-operated, with our headquarters in Hamilton, Ontario. We’ve been serving pet lovers across Canada since 1993 with a focus on quality and affordability.

Can I return or exchange products purchased from PetMax?

Absolutely! We offer a hassle-free return and exchange policy within 30 days of purchase.